Episode 16

Navigating the Designer/ Rep Relationship: A Conversation with Melissa Coady Live at Schumacher DC

Published on: 28th May, 2024

Live from the Schumacher showroom in Washington, DC, we sit down with Melissa Coady, a seasoned Schumacher Account Executive and Representative, to delve into the dynamic relationship between trade representatives and designers within the interior design industry. Melissa offers valuable insights into her personal journey in design, the evolving role of a trade rep, and addresses some of the hot-button topics shaping the industry today.

Throughout the conversation, Melissa shares anecdotes from her extensive experience working with designers, highlighting the importance of building strong relationships based on trust and collaboration. She discusses the challenges and opportunities that arise in the ever-changing landscape of interior design, emphasizing the need for adaptability and innovation.

Listeners gain a deeper understanding of the crucial role that trade reps play in supporting designers, from providing product knowledge and technical expertise to offering personalized guidance and support. Melissa explores the shifting dynamics between reps and designers, shedding light on how these relationships have evolved and the impact of technological advancements on the industry.


From ways reps can support your business to the rise of online platforms and how she navigated her way into the industry, Melissa addresses some of the pressing issues facing today's interior design professionals. Her thoughtful insights and practical advice offer listeners valuable perspectives on how to navigate the complexities of the design world while staying true to their creative vision.


Whether you're an aspiring designer, a seasoned professional, or simply passionate about interior design, this episode provides a fascinating glimpse into the intricacies of the industry and the invaluable role played by individuals like Melissa Coady in shaping its future. Tune in to gain inspiration, wisdom, and practical tips for thriving in the world of interior design.

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About the Podcast

Behind the Drapery
Business Advice for Aspiring Designers and Design Enthusiasts
Ever thought about starting your own business as an interior designer? Join Liz Levin (nationally published, design entrepreneur of 20 years) as she interviews experts, colleagues and creatives to pull back the curtain on the design industry.
Whether you're passionate about design, eager to start your design business, or simply curious about what happens behind the scenes, we're here to open the doors for you.

About your host

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Liz Levin

Based in Washington, D.C., Liz Levin launched her eponymous design studio in 2004 with a focus on creating uniquely modern and livable homes. Just three years after launching her first design business, Liz was named a “Face of the Future” by The Washington Post. She was featured by The Post, again, in 2011, for her work in the DC Design House.
Emphasizing a fresh approach to every project, she is inspired by the unique elements of each home she designs. Her work has appeared in Better Homes & Gardens, House Beautiful, Coastal Living, Washingtonian, DC Modern Luxury, Home & Design and LUXE.
She also coaches aspiring interior designers on growing their own successful design businesses via her online education The Design Business Accelerator at DesignBizToolkit.com She currently lives in Bethesda, Maryland with her husband, two daughters and two doodles.